Product analytics · Kubit, Inc.

Kubit

Warehouse-native product analytics that runs funnels, retention, and cohort queries directly against a company's own data warehouse.

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Kubit is a warehouse-native product analytics platform: instead of ingesting and storing a copy of event data, it runs its funnels, retention, path, and cohort analysis directly against a company's own Snowflake, BigQuery, or Databricks warehouse. That model avoids duplicating event data into a vendor-owned store and gives analysts SQL and drag-and-drop query access to the same governed dataset used elsewhere in the business. Kubit supports customer data platform and event pipeline integrations for populating the schema it reads, and layers AI-assisted query generation, anomaly detection, and no-code chart building on top. It is delivered as a cloud SaaS product priced by monthly tracked users, with a metered starter tier and a flat monthly fee plus MTU-based pricing on Pro.

At a glance

Vendor Kubit, Inc.
Pricing model Usage-based
Free tier Yes
Deployment Cloud
Open source No
Best for Analytics teams that want product analytics queried straight from their own data warehouse rather than a vendor-owned copy.

Pricing

Starter is metered per monthly tracked user with 10K MTU included free; Pro adds a flat monthly base plus a lower per-MTU rate; Enterprise is volume-discounted and custom-quoted.

Plan Price Notes
Starter $0.008/MTU 10,000 MTU included free; unlimited seats and events
Pro $199/month + $0.006/MTU 100,000 MTU included; bring-your-own-warehouse; Slack Connect support
Enterprise Custom quote For over 1M MTU; volume discounts and dedicated support

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Warehouse-native analytics (Snowflake, BigQuery, Databricks)
  • Funnel, retention, path and cohort analysis
  • No-code and SQL-based query building
  • CDP and event pipeline integrations
  • AI-assisted analysis
  • Real-time dashboards
  • Unlimited seats and events on all plans

Integrations

Profile last reviewed September 21, 2026

Alternatives

Heap Product analytics built on autocapture, recording every user interaction so events can be defined retroactively instead of pre-instrumented. Mixpanel Cloud-based product analytics platform for event tracking, funnels, retention, session replay, and experimentation. Amplitude Cloud-based digital analytics platform for event tracking, behavioral cohorts, session replay, and feature experimentation. PostHog Open-source product analytics suite combining event analytics, session replay, feature flags, experiments and error tracking.

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Terms to know

Data warehouse A centralized, structured database optimized for fast historical reporting rather than day-to-day transactions. Funnel analysis A method for tracking how users move through an ordered sequence of steps toward a goal, and where they drop off. Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. Retention analysis The study of how many users keep returning to and engaging with a product after their first use. Anomaly detection Identifying data points or patterns that deviate significantly from expected or normal behavior. Customer data platform (CDP) Software that unifies customer data from multiple sources into persistent profiles usable by marketing teams.

Related guides

How to choose a product analytics tool Product analytics tools split by how events get captured, who reads them, and whether in-app engagement is bundled in — decide those first.