Event collection & tracking pipelines · Freshpaint, Inc.

Freshpaint

Compliance-focused event tracking pipeline that auto-captures behavioral data while filtering PHI/PII before it reaches destinations.

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Freshpaint is an event collection pipeline built around compliance, originally for healthcare marketing but applicable anywhere sensitive data needs filtering before reaching ad platforms and analytics tools. It auto-captures user interactions on web and mobile without requiring manual tagging for every event, then applies configurable rules to detect and strip protected health information or other sensitive fields before routing events to destinations such as ad platforms, analytics tools and warehouses, with signed Business Associate Agreements available for HIPAA-regulated customers. Its three named plans (Comply, Perform, Scale) progress from establishing a compliant tracking foundation to running full-scale, multi-brand marketing measurement programs; none display public pricing, and there is no free tier.

At a glance

Vendor Freshpaint, Inc.
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Healthcare and other regulated marketers needing compliant event tracking with automatic PHI/PII filtering.

Pricing

Three quote-based tiers (Comply, Perform, Scale); no public pricing or free tier, all require contacting sales.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Features

  • Auto-capture web/mobile event tracking
  • Automated PHI/PII detection and filtering
  • HIPAA-ready with signed BAAs
  • Destination routing to ad platforms and analytics tools
  • Consent management integration
  • Warehouse delivery for behavioral data

Integrations

Profile last reviewed September 21, 2026

Alternatives

Twilio Segment Customer data pipeline that collects events once via SDKs and routes them to 700+ downstream tools and warehouses. RudderStack Developer-oriented, warehouse-first CDP combining event-stream collection, transformations, and reverse ETL in one open-source-based platform. Snowplow Behavioral data pipeline that creates a fully owned, schema-validated event stream in the customer's own warehouse or lake.

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Terms to know

Event tracking Capturing specific user actions, such as clicks or purchases, as discrete, named pieces of data. Consent mode A Google framework that adjusts how its tags behave based on a visitor's cookie consent choices. Data layer A structured object on a page that exposes site and event data for a tag management system to read.

Related guides

How to choose an event tracking pipeline The real decision is who owns the event schema and where the raw data lives — a vendor-routed pipeline or one you fully own.