Mobile & app analytics · Google LLC

Google Analytics for Firebase

Free, unlimited mobile app event analytics built into Firebase, feeding directly into GA4 and Google Ads audiences.

Visit Google Analytics for Firebase Alternatives

Google Analytics for Firebase is the mobile app analytics SDK built into Google's Firebase platform, providing unlimited free event tracking, audience building, and funnel reporting for iOS and Android apps. It automatically captures common app events (first opens, in-app purchases, screen views) and supports custom events on top of that, feeding data into both the Firebase console and a linked Google Analytics 4 property, which unifies app and web reporting. Because it is a native part of Firebase, it integrates directly with other Firebase products, such as Remote Config for A/B testing and personalization, Cloud Messaging for push notifications, and Crashlytics for crash data, and with Google Ads for audience-based campaign optimization. It is entirely cloud-hosted, free at any volume, and best suited to teams already building on Firebase rather than as a standalone analytics choice.

At a glance

Vendor Google LLC
Pricing model Free
Free tier Yes
Deployment Cloud
Open source No
Best for Teams already building on Firebase who want free, unlimited event analytics tied into GA4 and Google Ads.

Pricing

Analytics is a no-cost Firebase product on both the Spark (free) and Blaze (pay-as-you-go) plans, with no usage limits or paid tiers specific to analytics.

Plan Price Notes
Analytics Free No usage limits; included on both Spark and Blaze Firebase plans

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Automatic and custom event tracking for iOS/Android
  • Audience building and segmentation
  • Funnel and retention reporting
  • Integration with GA4 for unified app + web reporting
  • Remote Config integration for A/B testing
  • Crashlytics integration for crash-linked analytics
  • Google Ads audience sync
  • BigQuery export for raw event data

Integrations

Profile last reviewed September 21, 2026

Alternatives

Sensor Tower App market-intelligence platform for download/revenue estimates, ASO, and competitor ad tracking, now including the former data.ai. Appfigures App store analytics, ASO keyword tracking, and market-intelligence estimates for competitors in one affordable dashboard. RevenueCat Subscription infrastructure for mobile apps that handles in-app purchase management and produces subscription analytics as a byproduct.

Google Analytics for Firebase in the index now

Terms to know

Event tracking Capturing specific user actions, such as clicks or purchases, as discrete, named pieces of data. Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. Funnel analysis A method for tracking how users move through an ordered sequence of steps toward a goal, and where they drop off. A/B testing A controlled experiment that compares two variants to measure which one produces a better outcome.

Related guides

How to choose a mobile app analytics tool "Mobile & app analytics" covers three separate jobs — store visibility, technical observability, and subscription revenue — pick by which one you're missing.