Amplitude alternatives

3 tools to consider instead of Amplitude, shown against it.

Amplitude Mixpanel PostHog Google Analytics 4
Vendor Amplitude, Inc. Mixpanel, Inc. PostHog Google
Pricing model Free tier + paid plans Free tier + paid plans Usage-based Free tier + paid plans
Free tier Yes Yes Yes Yes
Deployment Cloud Cloud Cloud, Self-hosted Cloud
Open source No No Yes (MIT) No
Best for Product teams analyzing user behavior and running experiments at scale. Product and growth teams tracking user engagement and running in-product experiments. Product and engineering teams wanting analytics, experimentation and error tracking in one open-source tool. Organizations of any size wanting free, Google-ecosystem-integrated web and app analytics.
Pricing

Free plan covers 2M events/month; Plus scales with event volume; Growth and Enterprise use custom event-based pricing via sales.

Free Free
Plus Starts at $0, event-based
Growth Custom, event-based pricing
Enterprise Custom, event-based pricing

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Free plan covers low event volumes; Growth scales with monthly events via an online calculator; Enterprise is custom-quoted.

Free Free forever
Growth Starts at $0, usage-based
Enterprise Custom quote

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Every product has a generous monthly free allowance with no credit card required; usage beyond the free tier is billed pay-as-you-go, and the self-hosted version is free and open source.

Free $0/month
Pay-as-you-go Usage-based beyond free tier

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Standard Google Analytics is free; the enterprise Analytics 360 tier requires contacting Google sales for a quote.

Standard Free

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Features
  • Product and marketing analytics
  • Behavioral cohorts
  • Session replay and heatmaps
  • Feature experimentation (A/B testing)
  • AI agents and natural-language analytics
  • Customer feedback analysis
  • Data access controls and RBAC
  • Event-based product analytics
  • Funnel analysis
  • Retention analysis
  • Session replay
  • A/B testing and feature flags
  • Metric Trees for root-cause analysis
  • AI-powered analytics agents
  • Data warehouse and CDP connectors
  • Event-based product analytics
  • Session replay / recordings
  • Feature flags and A/B experiments
  • Error tracking
  • In-product surveys
  • Built-in data warehouse and SQL querying
  • Self-hostable open-source deployment
  • Event-based tracking across web and app
  • Cross-platform user journey reporting
  • Machine-learning-based predictive metrics
  • Audience building for remarketing
  • Exploration reports and custom funnels
  • BigQuery data export (free tier included)

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