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Campaigns & Advocacy terms
Money, ads, voter files and targeting.
Get-out-the-vote (GOTV) analytics Analytics applied to voter mobilization programs, measuring and optimizing contact efforts that increase turnout. Microtargeting Using granular voter or consumer data to reach narrowly defined audience segments with tailored messages. Participatory budgeting (PB) A process where community members directly decide how to spend a defined portion of a public budget. Persuasion modeling Predicting which voters are movable on a candidate or issue, as distinct from how likely they are to vote. Voter file A state-maintained list of registered voters, appended with modeled data, used as the base file for campaign analytics.