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Video Games terms
Player counts, sales charts, engagement and game telemetry.
Average revenue per daily active user (ARPDAU) The average revenue earned per daily active user, a monetization metric common in mobile games and free-to-play apps. Game economy balancing Tuning a game's currencies, rewards and costs so progression, spending and player behavior stay in intended proportion. Live operations (live ops) The ongoing management of a live game after launch through events, content updates, and tuning based on player data. Monetization funnel The sequence of steps from installing a game to becoming a paying player, used to find where potential spenders drop off. Player retention The share of players who return to a game after a given number of days since their first session, tracked at fixed intervals like day 1, 7, and 30. Player segmentation Grouping players by behavior, spend, or engagement to target content, offers, and communication differently for each group.