E-commerce analytics · Shopify

Shopify Analytics

Reporting and analytics built into every Shopify store, with deeper and custom reports unlocked on higher-priced plans.

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Shopify Analytics is not a separate product or purchase — it is the reporting layer built into every Shopify subscription, covering sales, finance, customer, and marketing reports out of the box. All plans get a live dashboard and a base set of real-time reports, but the depth and flexibility of reporting scale with the store's plan: higher tiers unlock more detailed report types, longer data retention, and eventually a custom report builder for slicing data beyond the standard templates. The top Plus tier adds enterprise-level reporting features such as Shopify Audiences and higher API limits for connecting third-party BI tools. Because it ships with the platform, there is no standalone analytics price — merchants pay for it indirectly by choosing a higher store plan.

At a glance

Vendor Shopify
Pricing model Subscription
Free tier No
Deployment Cloud
Open source No
Best for Merchants who want reporting included in their storefront platform rather than a separate analytics subscription.

Pricing

Analytics are bundled into Shopify's store plans (3-day free trial); deeper and custom reporting is gated to the Advanced and Plus plans.

Plan Price Notes
Basic $29/month (billed annually) / $39/month core sales and finance reports
Grow $79/month (billed annually) / $105/month more detailed reporting
Advanced $299/month (billed annually) / $399/month adds custom report builder and third-party calculated shipping
Plus from $2,300/month enterprise plan; adds Shopify Audiences and the highest API limits

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • 200+ built-in real-time reports
  • Custom report builder (Advanced and Plus)
  • Live view and sales dashboards
  • Finance and tax reports
  • Marketing and channel attribution reports
  • Customer and product performance reports
  • Exportable report data
  • Third-party BI tool access via API (scales by plan)

Integrations

Profile last reviewed September 21, 2026

Alternatives

Metorik Combined analytics and email marketing platform for WooCommerce and Shopify stores with cohort and forecasting tools. Littledata Server-side tracking app that sends accurate Shopify order and session data to GA4, Meta, and ad platforms. Glew Commerce data platform pairing 250+ retail KPIs with an optional managed ELT pipeline and bundled Looker reporting.

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Terms to know

Dashboard A visual display of the metrics a team needs to monitor, usually updated on a schedule or in real time. KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal. Business intelligence (BI) The practice of turning company data into dashboards, reports and metrics that guide business decisions.

Related guides

How to choose an ecommerce analytics tool Shopify and WooCommerce ship reports for free. This guide covers why and when a merchant outgrows them, and which kind of tool to buy next.