Marketplace & retail intelligence · Helium 10

Helium 10

All-in-one Amazon seller toolkit for keyword research, listing optimization, PPC management, and estimated sales analytics.

Visit Helium 10 Alternatives

Helium 10 bundles the tools an Amazon (and Walmart) seller typically needs into one subscription: keyword and product research, listing and thumbnail optimization, PPC bid automation, inventory management, and profit-and-loss reporting, plus a browser extension for in-context lookups. As with other Amazon seller suites, its sales-volume, revenue, and demand figures are estimates derived from public listing, pricing, and category rank signals rather than Amazon's actual sales data, so they're best used to compare products and gauge relative opportunity rather than as exact figures. Plans scale by seller revenue and feature depth, from a limited free tier up to an enterprise plan with a dedicated customer success manager.

At a glance

Vendor Helium 10
Pricing model Subscription
Free tier Yes
Deployment Cloud
Open source No
Best for Amazon sellers wanting research, PPC, and profit tracking in a single subscription.

Pricing

A limited free plan plus three paid tiers priced by seller revenue band, discounted for annual billing.

Plan Price Notes
Platinum $99/month (annual) / $129/month (monthly) for $0–$100K yearly sales; 20 ASINs, 2 connected accounts
Diamond $279/month (annual) / $359/month (monthly) for $100K–$10M yearly sales; 1,000 ASINs, ad automation, P&L reporting
Enterprise from $1,499/month (annual) for $10M+ yearly sales; dedicated customer success manager

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Keyword and product research
  • Estimated sales figures from marketplace signals
  • Listing and thumbnail optimization
  • PPC bid automation and dayparting
  • Profit-and-loss (P&L) reporting
  • Inventory management
  • Review and refund management
  • Browser extension for in-context research

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Jungle Scout Amazon seller research suite that estimates product demand, sales, and keyword opportunity from public marketplace data. Keepa Amazon price and sales-rank history tracker used by shoppers and sellers to monitor long-run price and demand trends. DataHawk Marketplace analytics platform unifying a seller's own Amazon and Walmart account data into dashboards, alerts, and AI insights.

Helium 10 in the index now

Terms to know

KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal. Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Keyword research Identifying and evaluating the search terms an audience uses, to guide what content to create and how to target it.

Related guides

How to choose a marketplace analytics tool Amazon seller tools estimate the market from public signals; digital shelf and account-data tools read your own numbers. Know which you're buying.