1+ hour, 56+ min ago   (1280+ words) The brief tenure of the digital-era chief marketing offer (CMO) is a warning signal. Behind it often lie patterns of misalignment, vague expectations and an increasingly fractured scope of responsibility. In the Harvard Business Review article "Why CMOs Never Last,…...

1+ mon, 4+ day ago   (312+ words) Reduced infrastructure cost. New approach minimizes index bloat and lowers operational expenses. Commerce team impact. B2B merchandisers and digital leaders gain faster, more accurate data without reindexing." Lucidworks launched Dynamic Index on Dec. 10, a capability within its Search Platform that delivers…...

2+ mon, 4+ day ago   (1600+ words) Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both digital and offline channels, these platforms reveal not just what customers do, but…...

2+ mon, 2+ week ago   (317+ words) Tealium announced a collection of new AI-powered capabilities on Oct. 28. The San Diego-based company released five new features designed to help organizations better understand and engage with their customers. The centerpiece of the announcement is the Behavioral Insights Agent, which…...

3+ mon, 23+ hour ago   (216+ words) Built on the Intuit platform, powerful new Shopify-specific enhancements, seamless omnichannel campaigns across email and SMS, and more robust reporting and analytics just in time for the holidays A Smarter Shopify Integration Global SMS with Multi-Audience Control Mailchimp's new unified…...

4+ mon, 1+ week ago   (1272+ words) For many of us, and definitely when it comes to digital customer experience professionals, reporting operational data on a regular basis is our main and even our only communication and interaction with senior leadership. When operational reporting is your main…...

4+ mon, 3+ week ago   (594+ words) In the startup environment, data storytelling through dashboards has become crucial for a startup's success in the marketplace. Marketing managers must quickly identify which customer experience initiatives drive growth and which drain resources without delivering results. Traditional enterprise dashboards often…...

4+ mon, 3+ week ago   (505+ words) Platform integration planned. Regrello to be integrated with Agentforce and Slack. Salesforce really wants to lead this whole agentic AI thing." Salesforce has signed a definitive agreement to acquire Regrello, an AI-native solution that automates complex business processes. The acquisition…...

6+ mon, 4+ day ago   (736+ words) The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 " but not in the way many expected. According to the July 2025 CDP Industry Update from CDP Institute, the market posted its strongest organic growth since 2022, with a 3.4% increase in…...

7+ mon, 3+ week ago   (828+ words) The interest in crafting solid data storytelling has grown en vogue since analytics transforms raw customer experience metrics into actionable insights that drive business decisions. When done effectively, these narratives help marketing managers identify opportunities for improvement and innovation. CX…...