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podcastingtoday.co.uk > nielsen-dma-integration-brings-local-podcast-measurement-for-advertisers

Nielsen DMA integration brings local podcast measurement for advertisers

7+ mon, 1+ week ago   (294+ words) Advertisers can now assess how well podcast campaigns perform in specific US markets, not just nationally, after Nielsen’s geographic audience data was added to the Magellan AI platform. The integration of Nielsen’s proprietary Designated Market Area data, which divides the…...