News
Agency Brunner Acquires Creative Analytics Platform AdSkate
4+ hour, 25+ min ago (323+ words) AdSkate is designed to predict how advertising creative will perform before it launches, using synthetic audience modeling and AI analysis of engagement drivers. It was launched in 2019 in Pittsburgh with roots in the Carnegie Mellon innovation ecosystem. According to the…...
Partnership Aims To Bridge Gap Between Advertisers And Mobile Gamers
6+ day, 23+ hour ago (373+ words) Game developer Zynga is looking to bridge the gap between advertisers and developers and is working with PubMatic to do it. The new partnership aims to create a direct pathway between advertisers and the large mobile gaming community, backed by…...
Madison & More: Burgeoning Ad Economist Raids WARC Data Chief, Reunites Magna Team
1+ mon, 4+ hour ago (178+ words) MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Madison & More: Burgeoning Ad Economist Raids WARC Data Chief, Reunites Magna Team Days after updating his last global ad forecast for…...
Google Links Analytics With Business Profiles, Reports Local Metrics
1+ mon, 6+ day ago (406+ words) Google on Tuesday introduced a direct integration between Google Analytics (GA) and Google Business Profiles (GBP), bringing local engagement data such as phone calls, direction requests, bookings, and website clicks into the same reporting environment as web and app metrics....
Google Now Reports Local Metrics By Linking Analytics With Business Profiles
1+ mon, 6+ day ago (402+ words) Google on Tuesday introduced a direct integration between Google Analytics (GA) and Google Business Profiles (GBP), bringing local engagement data such as phone calls, direction requests, bookings, and website clicks into the same reporting environment as web and app metrics....
Malicious Ads Through In-App Networks On The Rise
2+ mon, 4+ day ago (427+ words) AppHarbr on Thursday released the “In-App Network Ad Quality Index” highlighting ad quality and safety network performance by ranking and analyzing apps. The study -- conducted between November 2025 and January 2026 -- analyzed 25 billion ads, 500 apps and 185 million unsafe ads blocked, and more…...
The Google Analytics 'Blind Spot"
2+ mon, 2+ week ago (707+ words) Eighty-eight percent of organic search traffic volume so far in April has come from AI agents — up about 150% compared with the prior month, as the technology continues to change consumer behavior as well as the underlying infrastructure. Agents implement modifications…...
Former Google Exec Brings AI Data Concepts To Agency Boathouse
3+ mon, 1+ week ago (709+ words) Cross-channel data analysis that provides a real consumer perspective -- which brands have been seeking for years -- could be within their grasp, based on unique ideas from Sonia Chung, Boathouse's newly hired chief strategy officer. Chung -- the first CSO in the…...
Winterberry '26 U.S. Ad/Marketing Forecast: +9.4%
6+ mon, 1+ day ago (489+ words) Media expenditure for advertisers is expected to reach $664.2 billion in 2026, with continued shifts in market share from offline media to digital, data-driven channels following a stable 2025. The 2025 year-in-review numbers and predictions for 2026 released today are detailed in Winterberry Group’s “Outlook…...
MRC Blows Whistle On Nielsen Big Data + Snafu
3+ mon, 4+ week ago (352+ words) Industry ratings watchdog the Media Rating Council (MR) this week disclosed major problems in Nielsen's Big Data + panel measurement service that have caused "seemingly unusual changes" in its audience estimates, including a double-digit decline in adults 25-54 viewing, as well as…...