8+ hour, 19+ min ago   (235+ words) Digital out-of-home ad spending will grow by double digits this year to over $30 billion, according to an estimate by PQ Media, Invidis reports. Last year, DOOH grew globally by 12% YoY, marking its fourth consecutive year of double-digit growth. Traditional OOH…...

1+ week, 1+ day ago   (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...

2+ week, 5+ day ago   (330+ words) How can agencies make the complex media landscape easier for clients to wrap their minds around? For one thing, said Lyle Schwartz, managing partner at WPP’s GroupM, “we have to stop all the device focus. It’s about consumers and interaction…...

2+ week, 5+ day ago   (188+ words) Digital marketing agency New Engen tapped Nik Hengel to lead its advanced analytics and measurement strategy work. As AI automates more marketing elements, it's changing the media-buying landscape. Rather than produce more creative, brands are aligning audience, creative, media and…...

4+ week, 1+ day ago   (137+ words) 08/10/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member eBay Sees Q2 Boost In Ad Revenue, Ad-Driven Merchandise Sales Advertising helped eBay achieve 2.7% of its gross merchandise volume in Q2 to $596 million,…...

1+ mon, 2+ day ago   (184+ words) Digital marketing agency New Engen tapped Nik Hengel to lead its advanced analytics and measurement strategy work. As AI automates more marketing elements, it's changing the media-buying landscape. Rather than produce more creative, brands are aligning audience, creative, media and…...

1+ mon, 2+ week ago   (230+ words) 07/20/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member 3.know: Analytics Pioneers Spaeth & Dittus On The Impact Of AI From their early days as Young Turks in Y&R's fabled…...

1+ mon, 3+ week ago   (323+ words) AdSkate is designed to predict how advertising creative will perform before it launches, using synthetic audience modeling and AI analysis of engagement drivers. It was launched in 2019 in Pittsburgh with roots in the Carnegie Mellon innovation ecosystem. According to the…...

1+ mon, 4+ week ago   (373+ words) Game developer Zynga is looking to bridge the gap between advertisers and developers and is working with PubMatic to do it. The new partnership aims to create a direct pathway between advertisers and the large mobile gaming community, backed by…...

2+ mon, 3+ week ago   (178+ words) MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Madison & More: Burgeoning Ad Economist Raids WARC Data Chief, Reunites Magna Team Days after updating his last global ad forecast for…...