Install
Descriptive guides
How to analyze a conversion funnel Building a funnel in SQL, choosing ordered vs unordered steps, and the ways funnels quietly mislead once you trust them too far. How to build a dashboard people use Design a dashboard around its audience and the decision it supports, keep it maintained, and retire it when nobody opens it anymore. How to run a cohort retention analysis How to build a retention cohort table in SQL, read the curve it produces, and avoid the comparisons that quietly mislead.