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Industry & Vendors terms
Funding, M&A, launches and earnings across the analytics vendor market.
Open-core model A business model where a product's core is open-source and free, while advanced features are sold as a proprietary, paid layer on top. Proof of concept (PoC) A small-scale, time-boxed test of whether a proposed tool or approach actually works for a specific use case before wider investment. Request for proposal (RFP) A formal document an organization sends to vendors, describing requirements and asking for a structured proposal, price, and timeline. Total cost of ownership (TCO) The full cost of using a system over its lifetime, including licensing, infrastructure, implementation, and staff time, not just list price. Vendor lock-in The difficulty and cost of switching away from a vendor once an organization is deeply dependent on that vendor's proprietary systems.