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Behavioral / Event terms
Clickstreams, event tracking and the analysis of what users actually do.
Clickstream The raw, timestamped sequence of pages, clicks, and interactions a single visitor generates while browsing a site or app. Event data model The structured format — event name, timestamp, user ID, and properties — that a single tracked user action is recorded in. Sessionization Grouping a visitor's raw, timestamped events into discrete sessions, usually by closing a session after a period of inactivity. User journey analytics Analyzing the ordered sequence of touchpoints and actions a user takes across sessions and channels toward a goal.