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Nonprofit & Fundraising terms
Donor data, giving trends and how nonprofits measure impact.
Donor lifetime value (DLV) The total giving an organization expects from a donor over the full length of their relationship with it. Donor retention rate The share of donors from one period who give again in the next period, a core measure of nonprofit fundraising health. Fundraising ROI (return on investment) The ratio of funds raised to the cost of raising them, used to compare efficiency across fundraising campaigns. Lapsed donor A donor who gave in the past but has not made a gift within an organization's defined recency window. Wealth screening Using public and third-party data to estimate a donor's capacity and likelihood to make a major gift.