Glossary

Logistic regression

A statistical model that estimates the probability of a binary outcome as a function of input variables.

Also called: logit model

Logistic regression estimates the probability that a binary outcome, such as "churned" versus "did not churn," equals one, as a function of one or more input variables. Despite the name, it is a classification method, not a continuous-outcome regression: it models a probability, then a threshold, commonly 0.5, converts that probability into a predicted class.

The model fits a linear combination of the inputs and passes it through the logistic function, p = 1 / (1 + e^-(b0 + b1x1 + ... + bnxn)), which squashes any real-valued input into a value between 0 and 1. Coefficients are typically fit by maximum likelihood rather than the least-squares method used in ordinary regression analysis, and each one describes the change in the log-odds of the outcome per unit change in its variable, which practitioners often convert to an odds ratio for interpretation.

Logistic regression remains widely used, alongside more complex models, because its coefficients are directly interpretable and it performs well as a fast, well-calibrated baseline. It assumes a roughly linear relationship between inputs and log-odds, and is evaluated with a confusion matrix and ROC AUC rather than the R-squared used for ordinary regression.

Last reviewed September 22, 2026

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