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Cookiebot vs Usercentrics
Same parent company, different tier — Cookiebot is the lighter, cheaper CMP; Usercentrics adds multi-domain, multi-channel controls for larger sites.
Side by side
| Cookiebot | Usercentrics | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Vendor | Usercentrics | Usercentrics | ||||||||||||||
| Pricing model | Free tier + paid plans | Free tier + paid plans | ||||||||||||||
| Free tier | Yes | Yes | ||||||||||||||
| Deployment | Cloud | Cloud | ||||||||||||||
| Open source | No | No | ||||||||||||||
| Best for | Sites wanting automated cookie discovery and blocking without manually auditing every script. | Multi-property businesses wanting one vendor for web, app and CTV consent plus server-side tagging. | ||||||||||||||
| Pricing | Free plan covers a single small domain; paid Premium tiers are billed per domain, scaling by number of subpages scanned.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | Web CMP is billed monthly by visitor sessions per month, from a free tier up to a custom Corporate plan; separate products (App, CTV, server-side tagging) have their own session/request-based pricing.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | ||||||||||||||
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Verdict
This is less a competitive comparison than a product-line choice: Usercentrics owns Cookiebot, and the two are positioned as different tiers of the same underlying company rather than rival technologies. Cookiebot is built around automatic scanning of a site's cookies and scripts with straightforward per-domain, per-subpage pricing, aimed at smaller sites that want consent handled with minimal setup. Usercentrics targets larger, more complex deployments — multiple domains, granular geolocation-based consent rules, brand customization, and separate App and CTV CMP products beyond the web — billed by monthly visitor sessions instead of subpages scanned.
Choose Cookiebot if
- You run one or a few domains and want the simplest, cheapest setup with automatic cookie discovery.
- Your traffic is straightforward enough that per-subpage pricing is easy to predict.
- You need Google Consent Mode integration without paying for enterprise-grade geolocation rules you won't use.
Choose Usercentrics if
- You manage many domains or brands and need centralized, geolocation-aware consent rules.
- You also need consent for a native app or connected-TV product, not just the web.
- Session-based billing better matches your traffic pattern than a per-subpage model would.
What they share
Both support IAB TCF v2.3 starting at a mid-tier plan (not the free tier), both include Google Consent Mode v2 even on free plans, and both come from the same company, so support infrastructure and underlying scanning technology are closely related even where the product surface differs. See how to choose a consent management platform for how they compare against non-affiliated CMPs like Didomi or iubenda.
The honest caveat
Because Usercentrics owns Cookiebot, "switching" between them later is a much smaller migration than switching to an unrelated vendor — factor that in if you're choosing the cheaper option now with an eye to upgrading as you grow, rather than treating this as a one-time irreversible decision.
Last reviewed September 22, 2026