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Appfigures vs Sensor Tower
Appfigures is affordable, published-price ASO for your own apps; Sensor Tower is quote-only market intelligence built to estimate apps you don't own.
Side by side
| Appfigures | Sensor Tower | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Vendor | Appfigures, Inc. | Sensor Tower, Inc. | ||||||||
| Pricing model | Free tier + paid plans | Quote only | ||||||||
| Free tier | Yes | — | ||||||||
| Deployment | Cloud | Cloud | ||||||||
| Open source | No | No | ||||||||
| Best for | Developers and small ASO teams who want their own app store analytics and keyword tracking in one affordable tool. | Teams that need competitive market-share, download, and ad-spend estimates for apps they don't own. | ||||||||
| Pricing | A free plan covers basic store analytics; ASO plans (Connect through Amplify) scale by tracked keywords and competitors from about $8 to $1,400/month; a separate Market Intelligence line runs $500-$2,500/month or custom quote.
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget. | No published pricing; every plan is custom quoted based on the modules and app coverage a customer needs. Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted. | ||||||||
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Verdict
Appfigures and Sensor Tower both track app store performance and keyword rankings, but they're built for different vantage points. Appfigures is aimed at a developer or small ASO team managing their own portfolio: first-party analytics (downloads, revenue, reviews you own) plus keyword tracking, at published, affordable prices starting under $10/month. Sensor Tower's core strength is estimating apps you don't have telemetry for — download and revenue estimates, competitor ad-creative tracking, and category benchmarking — a job it took over more of in 2024 when it acquired its largest rival, data.ai, and folded that estimate methodology into one platform.
The pricing model reflects the difference in who's buying. Appfigures publishes tiers scaling with tracked keywords, from roughly $8 to $1,400/month, so a small team can self-serve. Sensor Tower is entirely quote-based, scoped to which modules (App Intelligence, Ad Intelligence, Audience Intelligence) and how many apps a customer needs covered — pricing that assumes a sales conversation and a bigger budget line.
Choose Appfigures if
- You mainly need analytics and keyword tracking for apps you already own and operate.
- You want published, predictable pricing you can start on today without a sales call.
- Your ASO program is run by one or two people rather than a dedicated competitive-intelligence function.
Choose Sensor Tower if
- You need download, revenue or ad-spend estimates for competitor apps you have no data access to.
- You're doing market or investment research across a category, not just optimizing your own listing.
- Budget is scoped for an enterprise, quote-based tool rather than a self-serve subscription.
The honest caveat
Sensor Tower's competitor estimates are modeled, not measured — treat any download or revenue figure for an app you don't own as an informed estimate, not ground truth, and check how the vendor describes its own methodology before citing a number externally. AppTweak is a third option worth comparing against Appfigures specifically for keyword research and creative testing, at a similar published-pricing tier.
Last reviewed September 22, 2026